Preheat the oven to 350 degrees. Line muffin tins.
In a small bowl combine flour, cocoa, sugar, baking soda and salt. Mix to combine them well.
In a large bowl, combine oil, eggs and cream. Gradually add the dry ingredients to the wet ingredients and stir by hand or with a mixer until combined and there are no lumps. Add the chocolate chips and stir with a spatula to combine them.
Using a ¼ cup measuring cup or scoop, fill lined cupcake tin with batter. Bake for 15-18 minutes, watching very closely after 15 minutes. Once they have risen and are set but still soft in the middle, they are done. Don’t wait for the dry toothpick test or let them get solid in the middle, because they will be over-baked, dry and crumbly.
Remove from the oven and let cool completely before topping. Cupcakes are best at room temp, so don’t store them in the fridge. You can store them in a covered container at room temp for 3-4 days.